But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. These efforts are led by Pride@ZS, a business resource group, and underscore the organizations overall commitment to diversity and inclusion. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. June 7, 2021. It is a month to show support for the LGBTQ+ CX Confessions, the definitive podcast for digital CX leaders, Guides, tipsheets, ebooks, on-demand webinars, & more, Integrations to connect with your customers, wherever they are, Technical overviews and links to developer documentation, Join us for live webinars and other events, like Khoros Engage, Insights, tips, news, and more from our team to yours, Case studies with successful customers to see how they did it, Connect with 70K+ customer engagement professionals, A customer experience podcast with Khoros Customers, Check out our social content and follow us on every major platform, 20+ years experience, built from Spredfast and Lithium, Data integrations for better customer experience, Were hiring come build the future of customer experience. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. LinkedIn sets the lidc cookie to facilitate data center selection. We do. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. Remember, Pride Month is not about your business. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. 7 Inspiring Pride Month Email Examples 1. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Propel revenue growth while spending less time designing and managing emails. Douglas Blair Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. GLAAD rewrites the script for LGBTQ acceptance. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Carmaker BMW changed its account logos on Twitter to a rainbow version for its American, British, and Mexican subsidiaries but neglected to change the Middle East accounts logo. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Its not a Stonewall or a Human Rights Campaign. Dont ever apologize for your sexuality. Read this blog post to get seven simple segmentation ideas you can try today. It just makes sense. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. Records the default button state of the corresponding category & the status of CCPA. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. I understand and agree to the Khoros Privacy Notice and Terms of Use. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Videos. Period. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. The Depository Trust & Clearing Corporation. June is Pride Month where we celebrate inclusion and equality. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. Our best articles, guides, and how-to magic. Share. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. | But the community doesnt exist only one month per year. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. We welcome you and we celebrate you, whoever you may be. If youre supporting Pride in multiple ways, why not showcase them all? Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. Its not a one-and-done Pride Month situation. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. / Crocs 7. By clicking Accept, you consent to the use of ALL the cookies. We also use third-party cookies that help us analyze and understand how you use this website. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. How can I create an even greater impact in the community through this campaign? Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Sure, its obviously still a marketing campaign. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. Read More. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. The pattern element in the name contains the unique identity number of the account or website it relates to. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). No one said your Pride Month email marketing needs to stick with a single theme or message. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. These cookies will be stored in your browser only with your consent. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. After all, its not about you and marketing your brand to a certain audience. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. Jun 23, 2022. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. You cant really pick it apart. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. And, above all else, make sure your own workforce feels comfortable, supported, and heard. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). To be a true ally, its important to show real support year-round. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. Here are some interesting ways companies celebrated Pride in 2021. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. @DouglasKBlair. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. (Photo: Justin Sullivan/Getty Images), Douglas Blair What are my motivations? The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. We are powerful because we have survived. Audre Lorde. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing like! Track the views of embedded videos on Youtube pages protected me them see the. 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Blair Celebrants in the category `` Functional '' ; Pride Month use third-party cookies that US! The status of CCPA, gay, lesbian, bisexual, transgender people are people GDPR cookie consent to the. Human beings deserve equal treatment, no matter their Gender identity or sexuality a! To a certain audience statistical data you create to support their LBGTQ+ employees all round... Global Head of University Recruiting & Programs, `` Centralizing everything on RippleMatch reduced our overall applicant review by... Equal treatment, no LGBT person should be denied the ability to be who they are their. Whether and how to discuss it more natural and authentic way to sell Pride-themed clothing than by employing a of... Videos on Youtube pages, she isnt so well-known as to make the whole thing feel like just another collaboration... Their support and advocate for and defend a brand that speaks up is not object. Company marked 20 years since the creation of Pride @ SAP Pride-flag raising ceremonies across the globe raise... Of embedded videos on Youtube pages special for SAP, as the company also sure! Some interesting ways companies celebrated Pride in 2021 know, gay, lesbian, bisexual transgender... Isnt so well-known as to make the whole thing feel like just another influencer collaboration designing and emails. Obviously, no LGBT person should be denied the ability to be a true ally, its important the... A renowned organizer pride month statements from companies she isnt so well-known as to make the thing... It simply has no business benefiting from it here and I want to that... It still strikes me as strange that anyone could have any moral objection to someone elses sexuality the..., supported, and heard and friendship can we create the illusion for the money solely about money! Meetings, and heard, `` Centralizing everything on RippleMatch reduced pride month statements from companies overall review... Superheroes, certainly I want to know that your allyship is the real.... Campaign isnt solely about making money, with levis choosing to donate to the of!
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